• Competitive
  • Kuala Lumpur, Malaysia
  • Permanent, Full time
  • Citibank Berhad
  • 2018-07-17

Citibank Berhad KL Product Manager Unsecured Lending

Citibank Berhad KL Product Manager Unsecured Lending

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18040168


Description

Job Description - Unsecured Lending Business:
  • Conceptualize, strategize and oversee the development, implementation and tracking of programs/new suitable product(s) & features that are relevant to the market and consumer needs
  • To ensure maximum product awareness, maximum product trials and maintenance of Citibank Personal Loans
  • To drive sales, market share and optimize products' sales and profitability
  • Close liaison with the relevant internal and external Business Partner
  • In the development and execution of effective promotion programs with approved promotion strategies and budgets
  • Effective execution and administration of programs
  • Introducing new process improvement to expedite delivery of products to customers
  • Implementing process re-engineering, and improvement of systems and process gaps
  • Analyze market and consumer research data to track brand performance versus competition and recommend appropriate actions to marketing management
  • Work with Country Marketing Manager to provide direction to the relevant advertising agencies in devising, producing, and monitoring of advertising which will communicate the agreed product positioning
  • Work with Country Marketing Manager in the planning of PR/media exposure to maximize awareness and generate positive disposition for the brand or product image
  • Maintain constant updates on competition in terms of marketing activities
  • Responsible for all administrative matters relating to respective area of coverage
  • Ensure compliance and consistency with Citigroup's Compliance & Control policy and local regulatory guidelines


Qualifications

Qualifications:
  • Must have minimum of 2 years working experience in product management, marketing. Experience in banking related products is an added advantage
  • Good analytical skill and marketing planning abilities
  • Good interpersonal, confident, goal oriented, creative, absolute team player
  • Strong project management skill and able to meet tight and stretched timeline
Kuala Lumpur, Malaysia Kuala Lumpur Kuala Lumpur MY