Head, Sales Performance, Investment & Insurance Analytics

  • Competitive
  • Kuala Lumpur, Malaysia Kuala Lumpur Kuala Lumpur MY
  • Permanent, Full time
  • Hong Leong Bank Berhad
  • 25 Apr 18 2018-04-25

Head, Sales Performance, Investment & Insurance Analytics

Responsibilities


- To drive the investment and insurance businesses by developing strategies towards increasing customer profitability, customer retention and cross-sell
- To monitor and drive sales performances bank-wide using robust analytics
- Perform ad-hoc analysis and generate leads through extensive data mining of Enterprise Data Warehouse, internal and external databases using statistical software e.g. SPSS, SAS.
- Leverage customer information and the use of advanced analytics techniques to provide business insights
- Develop segmentations across customer base and analyze product revenue, fee revenue, profitability, etc
- Design marketing campaigns to test & learn around response propensity, pricing sensitivity, best time to contact, offer sequencing. Manage customer contact, tracking of campaigns and channel performance for learning and feedback
- Participate in the development and application of propensity models and advanced statistical techniques
- Develop and provide Dashboard and MIS statistics to product managers and senior management
- Manage relationships with the business partners across Product, Marketing, Finance and Risk to ensure on time delivery of projects and reporting
- Develop, maintain and optimize analytical datamarts for modeling, segmentation and campaigns

Managerial
- Manage a team of analysts to perform analyses, tracking and campaigns
- Strategise and drive initiatives as the analytic partner to the businesses

Qualification
- Degree in Actuarial studies, Banking/Finance, Business, Marketing, Mathematics/Statistics or related disciplines
- Deep knowledge of retail banking products in particular deposits/debit card
- Proficient in SAS Programming, Enterprise Guide, SQL and MS Excel and Datawarehouse
- Strong analytical skills, highly numerate and proactive
- Good interpersonal and communication skill
- At least 15 years of relevant working experience, preferably with marketing analytics background in the banking industry