Manager, Digital Segment, Revenue & Channel Analytics

The position will assist the Analytics team in providing valuable analysis and insights on Hong Leong's digital and non-digital channels. This position will be at the forefront in strategizing Hong Leong's omni-channel aspiration in order to provide superior customer experience journey and increase efficiency of each channel

Key Responsibilities
- Perform data extraction and analytics for the purposes of MIS reporting, campaign listing, campaign fulfillment, other communication listing extraction and analysis
- Analysis includes complex and ad-hoc extractions for management decisions, creating propensity models, perform back-testing of historical data, customer segmentation models that are both static and dynamic, and dynamic behavioural models based on transactional and other data
- Other analytic related functions include qualitative research, presentation and report preparation.
- Also to assist in data warehouse related matters such as table creation testing, trouble-shooting, user acceptance testing

Education/Qualification
- Degree in Actuarial studies, Banking/Finance, Business, Marketing, Mathematics/Statistics or related disciplines
- Proficient in SAS Programming, SAS Enterprise Guide, SQL and MS Excel and Datawarehouse
- Strong analytical skills, highly numerate and proactive
- Good interpersonal and communication skill


Experience
- Minimum of 1-2 years of relevant working experience, preferably with marketing analytics background in the banking industry
- Additional knowledge in Banking Channel; Digital Banking, ATM, CDM or OTC will be added advantage.

Special Skills
- Coding in SQL
- MIS and Campaign creation & tracking
- Data warehouse and data security skills