Manager, Strategy & Dealer Management Manager, Strategy & Dealer Management …

Hong Leong Bank Berhad
in Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 25 Sep 20
Competitive
Hong Leong Bank Berhad
in Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 25 Sep 20
Competitive
Manager, Strategy & Dealer Management
This role requires an individual who will be:
§ Responsible to develop & execute key auto-loan strategies to grow market share across segments via expansion of active dealer network, end-to-end execution follow through of quarterly priorities and identification of market opportunities
§
Job Responsibilities
§ Leads development of innovative, relevant and cost-efficient below-the-line product marketing and acquisition programs
§ Represents the Bank in external engagement to seek opportunities and intelligence in creating competitive edge for auto-loan
§ Contribute constructively and creatively in the planning and implementation stages of programs/initiative to drive maximum sales top of mind, and awareness
§ Work with respective internal & external stakeholders to ensure these programs are properly executed in a timely manner with the approved promotion strategies, product/sales/marketing communications & marketing budgets
§ To support AGM, Strategy & Business Development on developing mass consumer and dealer penetration program
§ Work closely with auto loan direct sales channel & branch representation to ensure proper and timely execution of all programs & promotions
§ Monitor and analyse pre & post campaign performance to ensure results are on track and if not, to identify the problems/ issues and recommend solutions to rectify them
§ Collect, analyse, evaluate and report data from various sources to keep track on sales momentum and productivity
§ Develop and review new/existing Management Information data with key trends to develop analytic insights for the auto loan business
§ To support & assist PFS Auto Loan on any other ad-hoc managerial/ Bankwide initiative
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