Vice President, Country Marketing Vice President, Country Marketing …

in Amsterdam, Noord-Holland, Netherlands
Permanent, Full time
Last application, 24 Oct 20
in Amsterdam, Noord-Holland, Netherlands
Permanent, Full time
Last application, 24 Oct 20
Vice President, Country Marketing

About this role

About Us

BlackRock is a global investment firm, trusted to manage more assets than any other. Our clients are companies, governments, foundations, and millions of individuals saving for retirement, their children's educations, and a better life. We are passionate about providing products and services that can help them build a strong financial future. Our employees from around the globe are students of the market and students of technology, respectfully anti-bureaucratic, and innovative at the core.

About this role

This role is responsible for developing and executing marketing initiatives to meet objectives of the local business with a focus on The Netherlands. It involves working closely with other members of the Continental European marketing team and stakeholders across the business to promote BlackRock's capabilities to a primarily institutional client segment and reporting into the Head of Marketing for The Netherlands.

Key areas of focus are driving to develop marketing strategies with the local and regional marketing team, developing marketing assets and executing them across the marketing mix for owned and paid media including digital, events, direct marketing, social etc.

Key responsibilities
  • Channel marketing - working cross-functionally with colleagues across the marketing team to develop marketing strategies to support business growth and deepening existing client relationships across all segments of the target audience.
  • Content marketing - creation and administration of content on websites, promotions, e-mail newsletters and other marketing communications to support the business - add new content, improving the copy, and keeping the content fresh and relevant.
  • Media planning - developing, implementing, monitoring and improving a global media strategy for the local market.
  • Product marketing - working on new product enhancements and launches, integrating messaging across all marketing channels (events, emails, client communications, collateral, digital, PR etc.)
  • Content management - initiating and leading the development and distribution of content. Helping to source global content and localize or create local content.
  • Event management - plan and manage proprietary events and 3rd party events.  
  • Data driven decision making - conducting timely and insightful analysis of the results of all marketing activity to demonstrate the value it is delivering for the business and identify areas for continued enhancement.
  • Collaborative teamwork - building a strong working relationship with the regional/global counterparts to leverage broader marketing activity for the local market.
  • Process improvement - identify ways to improve the efficiency of the marketing team and champion this change.

  • Degree in business studies, economics, communications or professional qualification
  • 6 - 10 years' experience in marketing with a strong background in digital marketing and media planning.
  • Understanding of the wealth segment
  • Excellent spoken and written English language skills with Dutch as a native language
  • Financial product and investment knowledge, ideally in both the Active and Passive investment space
  • Experience in an international environment or a period of overseas would be a plus

Personal skills
  • Client-oriented perspective 
  • Creative and self-motivated
  • Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
  • Strong attention to detail
  • Good communication and networking skills
  • Strong analytical and conceptual skills
  • Able to work independently yet a team player
  • Ownership and Accountability
  • Good Management skills
  • Result oriented
  • Cope with some travelling

We offer the candidate a broad range of tasks and responsibilities in a growing and promising area of the finance industry and in a dynamic and open team. If you enjoy putting your ideas into practice in an innovative and performance-orientated culture, we would look forward to hearing from you.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of June 30, 2020, the firm managed approximately $7.32 trillion in assets on behalf of investors worldwide.

For additional information on BlackRock, please visit | Twitter: @blackrock | Blog: | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
BlackRock logo
More Jobs Like This
See more jobs