Job Description :
- Managing Adobe analytics implementation by translating business requirements into technical documents.
- Perform data quality audits, identify and troubleshoot data collection issues, suggest improvements and implement fixes.
- Support overall strategy, design & structure for web measurement and tagging
- Managing Dynamic Tag management (DTM) and Adobe Launch for Tag management.
- Providing actionable insights & working closely with UX team & stake holders.
- Experience Implementation Consultant and responsible for Adobe Analytics/Launch end-to-end project deliverables
- Maintaining Analytics Platform and deliver management review dashboards on time
- Researching, bench marking, analyzing data, and making recommendations.
- Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.