Consumer Go-to-Market (GTM) Specialist
- Offers & Promotions: Support ideation and execution of the payment's plaform Singapore's consumer incentives program, including creation of presentation materials related to the incentives campaign, coordination with cross-functional partners for approval & execution, copyrighting where relevant, and any post campaign ROI / performance analysis.
- Consumer Co-Marketing: Take the lead in driving consumer-focused co-marketing campaigns with the payment's platform key bank and merchant partners. Partner with Business Development, MarketingProdOps, and the broader cross-functional team to drive alignment with the partner on the GTM approach.
- External Communications: Partner with the PR / Comms team to support crafting of external comms doc for PR, & Marketing and Product leadership's approval, including but not limited to the client's blog post announcement, Comms / FAQ doc, and more.
- General Campaign Management & Execution: Support the existing SG / Global team in any consumer campaign management and execution activities, including but not limited to content creation (messaging positioning and strings), asset creation (with agencies or UX team), QA testing, general cross-functional stakeholder coordination, and more.
- Other: Effectively maintain expectations with stakeholders and meet key deadlines.
- BA/BS degree (In lieu of degree, 4 years of relevant work experience).
- 3+ years of B2C marketing experience, or driving consumer growth, preferably in a tech company.
- Previous experience in marketing campaign strategy & execution.
- Proficient in written and verbal communications.
- Proficient in working with and modeling marketing budgets, campaign projections and presenting these to leadership teams (in slides)
- Proven ability to balance multiple priorities and possess a strong attention to detail.
For more information you can email Andrew Loh
in our Singapore office on Andrew.firstname.lastname@example.org
quoting Job Reference 525759
or alternatively, apply here to register your interest. http://jobs.en-sg.teksystems.com/ptpWQB/consumer-go-to-market-gtm-specialist-itcommunications-singapore-singapore-14690738 Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA Licence No. 10C4544