Head of Business Dev and Marketing- CardsPal Head of Business Dev and Marketing- CardsPal …

Standard Chartered Bank
in Singapore
Permanent, Full time
Last application, 04 Mar 21
Standard Chartered Bank
in Singapore
Permanent, Full time
Last application, 04 Mar 21
Standard Chartered Bank
Head of Business Dev and Marketing- CardsPal
Ready to take the next step in your career with us? 
To us, good performance is about much more than turning a profit.  It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good. 
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
The successful candidate will be part of a start-up team building an innovative platform and app leveraging on data, analytics to drive the business. This is a rare opportunity for a self-driven, strong entrepreneurial spirit, start-up minded, solid and passionate individual to join and contribute to a venture by leading the digital marketing and partnerships space. The successful candidate will be reporting directly into the CEO.
  • Manage KPIs, forecasts and exceed targets for digital marketing and partnerships.
  • Develop new retail business ecosystem for the business, this includes management and development of JV and start ups and building the strategy support and ecosystem with strategic partners such as retail merchants, fintech companies, banks, card payment organizations and related industries and using digital marketing to build and strengthen the ecosystem.
  • Set up and grow the business through business model creation/ validation, financial forecast, market research and market implementation/ execution.
  • Lead team to work closely with product, design and tech team to help scale successful ideas, drive user growth and monetization.
  • Understand user behaviour and user psychology and be able to propose new and creative approaches to attract and enable user growth to drive app download and usage.
  • Test and optimize tactics such as App Store Optimization for user acquisition.
  • Conduct and present market research to recommend new strategies that is cost efficient for user acquisition and retention.
  • Collect and analyse current user data to help propose new ways of attracting new users and increasing engagement for existing users.
Our Ideal Candidate
  • Bachelor's Degree or MBA
  • > 5 years of hands-on growth hacking, startup/ retail marketing and/or business development experience within fintech, payment or retail businesses
  • Highly proficient with technology (web and mobile applications)
  • Possess an existing network of clients within banking, finance and/or card payment organizations will be an advantage
  • Exceptional analytical skills - data driven approach to make recommendations for KPIs and promotions
  • Can work with deadlines and possess a strong ability of driving and owning the entire sales cycle
  • Strong verbal and written communications, interpersonal, presentation and relationship building skills
  • A high level of cross-cultural and emotional intelligence
  • The ability to take ownership and see working at a start-up as a lifestyle
  • Juggle multiple tasks and projects simultaneously in a result-oriented, fast-paced environment
  • > 5 years of people management

Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our career pages . We welcome conversations on flexible working.
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