Head of Digital Marketing Technology Head of Digital Marketing Technology …

Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 22 May 20
Competitive
Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 22 May 20
Competitive
Citi
Head of Digital Marketing Technology
The Data Analytics Func Grp Mgr manages multiple teams of senior professionals through other senior managers. The job requires a broad and comprehensive understanding of the different systems, theories and practices relevant to a function as well as practical experience of multiple business cycles. In-depth knowledge of the industry and direct competitors' products/services is also necessary in order to contribute to the commercial objectives of the business. Requires thorough understanding of strategic direction of the function within the business, combined with a solid conceptual/practical grounding in both the function and/ or area of expertise. Excellent communication skills required in order to influence a wide range of audiences. Typically, a direct report to an EB role and sits on the highest functional leadership team within a region, job function, or global business.
Responsibilities:
  • Employs strategic vision and analysis to a range of diverse problems that require innovative and sophisticated solutions.
  • Ensures risk mitigation by using instituted technology delivery management and control processes to address execution challenges associated with quality, schedule and cost.
  • Manages teams to interpret business requirements into technology specifications, ensures platform stability, data quality and client support.
  • Acquires and applies advanced knowledge of the business, products and processes to ensure data quality and business delivery.
  • Directs LOB technology lead managers to ensure effective project execution, risk and issue identification, management and escalation.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
  • Provides input into strategic decisions affecting job family or function within a region or business. Full management responsibility of multiple teams, including management of people, budget and planning.
  • Develops medium- to long-term plans and executes functional strategies for a large/complex country, cluster of countries, or business requiring coordination and integration across units.
  • Has authority to negotiate and make independent decisions on issues/activities that have critical impact or influence on company revenues, capital or business operations.
Experience:
  • 15+ years of relevant experience in Consumer Banking products and the critical business KPI's required to manage the lines of business (Credit Cards, Loans, Investment Products, etc.) and functions (Digital, Sales and Marketing, Operations, etc.)
  • 10+ years’ experience in managing sales & marketing platforms incorporated with real-time and predictive analysis capability for the consumer business
  • Applies expert knowledge of the industry and direct competitors' products/services in order to drive to the commercial objectives of the business. This requires thorough understanding of strategic direction of the function within the business, combined with a solid conceptual/practical grounding in Data Science/Data Mining/Big Data.
  • Expert in technical (systems, coding, etc.) understanding of backend systems that are required to implement and execute self-service insights and campaign delivery (data, platforms, channels)
  • Analytical knowledge to run effective targeting and the commercialization of analytical / marketing campaigns
  • Experience in change management and running the agile methodology based teams that is deeply ingrained in the fabric of a large scale technology function
  • Exhibits exceptional communication skills required in order to lead a wide range of audiences as the role will likely involve both internal and external negotiations impacting the organization as a whole.
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