Senior Associate, Digital Product Manager, Consumer Banking Group Senior Associate, Digital Product Manager,  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Senior Associate, Digital Product Manager, Consumer Banking Group
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities

Digital sales acquisition
  • Acquire new digital customer base and increase wallet share of customers for DBS Bancassurance (General Insurance) team
  • Drive sales via DBS digital product channels (digibank online, digibank mobile and PayLah!)


Product and marketing development
  • Work with insurance partner to develop new general insurance products as well as enhancing existing product benefits
  • Draft, edit and proof-read product collaterals including policy wordings, product summary, FAQs
  • Work with marketing on website copy
  • Develop new marketing collaterals with marketing team and creative agencies for online marketing channels such as web content, email copy and display banners to drive traffic to the websites
  • Review proposed online media schedule provided by agency and ensure the effective media are adopted
  • Work with Business Analytics team to determine leads criteria to drive sales and engagement
  • Develop and create IMO to enable tracking for campaigns and promotions.


Digital project management
  • Collaborate across departments and insurance partner to develop new digital websites for general insurance products
  • Conceptualise the flow and design of screens through close partnership with the design team with DBS' customers in mind
  • Define business requirements for digital website development, review user stories and participate in pilot testing and live verification
  • Optimise customer journey and identify opportunities to improve user experience via adobe analytics
  • Regular updates of websites' content including promotional content
  • Monitor, analyse and report online sales acquisition and overall digital business performance

Required Experience
  • Bachelor's Degree holder from an accredited college or university
  • Some experience in digital channel management, gathering business requirement, managing channels projects and initiatives
  • Excellent verbal and written communication skills
  • Self-motivated with a strong sense of ownership and accountability
  • Ability to complete work independently with limited direction and supervision
  • Ability to analyse and resolve problems with the use of data and customer feedback
  • Positive mindset and meticulous, with an eye for details

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
DBS Bank Limited logo
Close
Loading...