VP Digital Marketing, Insurance - Global Marketing

  • Competitive
  • Singapore Singapore Singapore SG
  • Permanent, Full time
  • HSBC
  • 19 Jul 18 2018-07-19

VP Digital Marketing, Insurance - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as VP Digital Marketing, Insurance.

Principal responsibilities

  • Management and execution of Marketing communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
  • Implementing campaigns globally, working with and guiding Marketing campaigns teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
  • Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets
  • Driving customer acquisition in key segments, building the HSBC brand presence and supporting the local activation of campaigns and events
  • Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximise service delivery


Qualifications
Requirements
  • ​University graduate in business studies or marketing with a strong background in marketing is preferred
  • Ideally working in banking or a financial institution with involvement or a good understanding of banking products or insurance products will be highly regarded.
  • Proficient in data analysis, project management, advertising production and direct marketing with a good commercial acumen.
  • Savvy in social media
  • Experience in programmatic media buy and streamlining digital journey.
  • A team player with great energy and passion, strong interpersonal skills to work with people from different cultural backgrounds and different levels. The ability to work independently, to multitask and to meet tight deadlines.
  • Experienced in liaising with external business partners and suppliers
  • Possess advanced proficiency in Microsoft Office applications
  • Strong communication skills, both verbal and written in multiple languages are seen as a distinct advantage.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.