Vice President, Marketing & Communications Manager, Group Strategic Marketing & Communications - COO Office Vice President, Marketing & Communications  …

DBS Bank Limited
in Singapore
Permanent, Full time
Last application, 25 Nov 20
Competitive
DBS Bank Limited
in Singapore
Permanent, Full time
Last application, 25 Nov 20
Competitive
Vice President, Marketing & Communications Manager, Group Strategic Marketing & Communications - COO Office
Business Function

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Responsibilities:
  • Identify current & future opportunities, develop marketing plans and proposals to build the DBS brand internally and externally
  • Develop & implement branding & marketing initiatives that support the organisation's integrated marketing approach
  • Drive advanced analytics to inform all initiatives, to inculcate fact-based decisioning, and to provide strategic insight on brand and channel performance
  • Assess competitors' branding approach, to ensure we continue to build best practices within DBS
  • Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement


Requirements:
  • Bachelor Degree with 10+ years of relevant experience in building brand strategy, driving execution across borders through project management skills proven via successful large implementations

  • Prior experience managing teams and working in matrixed organisation
  • Adept at collaborating and managing multiple stakeholders. Able to understand business priorities and effectively build campaigns that can drive results

  • Understand corporate & business needs and be able to strike a balance between requests & limits constraints
  • 360 marketing experience (print, digital, social, activations, sponsorships, etc.), and familiar with web analytics tool (e.g. Google Analytics)
  • Ability to build strong relationships with business partners


Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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