Senior Manrketing Manager

  • Salary: Negotiable
  • Location: Horsley, England, United Kingdom
  • Job Type: Full time
  • Company: Fidelity International

Title: Senior Marketing Manager (Workplace Investing) - 12 month contract Department: UK Marketing Location: Kingswood Reports To: Associate Director - End Investor Marketing

Key Responsibilities

Segmentation & targeting

  • Working with Workplace Investing SMEs and our Planning and Insight team to determine the data-led approach to segmentation and targeting.
  • Working with the Planning and Insight, Technology and Digital teams to build an on-going operating model to ensure the programme is powered by appropriate technology (e.g. marketing automation).

Marketing Strategy Execution

  • Work with the Associate Director to develop communication strategies to engage employees of Defined Contribution plans in the UK with a view to rolling out globally.
  • Develop a best-in-class financial wellness programme that engages clients at the various stages of the retirement planning journey: on-boarding, tracking progress and financial wellness tips, approaching retirement.
  • Building 'proof of concept' models from which we can test and learn before broader roll-out.
  • Development and execution of journey-led campaign plans to ensure the timely delivery of relevant and compelling marketing message, utilising e-delivery (email, web, tools, video, etc).

Experience and Qualifications

  • Proven marketing and campaign management experience within the investment management, platform, pensions or wider financial services industry.
  • Good influencing and communication skills to forge effective relationships with key stakeholders and third party suppliers.
  • Ability to assimilate diverse information and distil it into key messages, prioritise and multi-task in a fast paced environment.
  • Excellent communication, proof reading and editing skills.
  • Ability to deliver engaging, market leading content across multiple communication mediums.
  • Experience of managing large scale campaigns.
  • Experience of working with external agencies.
  • Experience of dealing with compliance and understanding of regulatory impact.

Great minds, better together.

Fidelity International is an equal opportunities employer and is commited to a policy of treating all its employees and job applications equally.

Horsley, England, United Kingdom Horsley England GB