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William Blake Group

Data Insights Director (Digital Marketing)

William Blake Group London, United Kingdom
Posted 2 months ago Hybrid Job Permanent Competitive
L
Posted by
Liam McHale
Recruiter
We have partnered with a Global Asset Manager based in the City who are making an important strategic hire with in their Global Marketing function. This person will be responsible for developing insights & reports to support the Communications & Marketing team, enabling them to make more data-driven decisions. Our client will be looking for someone who is passionate about deriving actionable insights from data, will lead on integrating digital and marketing platforms and build a “one-client view” through dashboards and data visualisation.

 

Responsibilities

  • Manage & maintain GA4 implementation across our websites, working with our analytics agency to ensure all data layers are functioning optimally for accurate analytics and insights
  • Work with internal stakeholders & 3rd parties to combine internal & external data sources to provide a one-client view
  • Devise, develop and maintain reports, dashboards, presentations & data visualisation with appropriate story-telling and insightful interpretation of findings
  • Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion
  • Identify best campaign tactics to drive desired outcomes and put reporting structures in place to deliver actionable insights
  • Be positioned to feed in ideas for implementing A/B, multivariate & personalisation testing, as well as determining how success will be measured
  • Provide regular data analysis and ad hoc deeper dives into areas of opportunity in a range of formats
  • Commit to educating and upskilling the business in web analytics, dashboards, and data visualisation to enable informed decision-making
  • Develop a road map and approach to allow us to continuously improve our approach to analytics

Required Skillset 

 

  • Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance
  • Proficient in tools like Google Analytics 360, GA4, GTM
  • Experience with Salesforce dashboards and integration of data points
  • Previous experience with A/B, multivariate & personalisation testing e.g. Optimizely, Google Optimise
  • Strong data visualisation skills/excellent knowledge of BI & reporting tool
  • Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
  • Ability to derive insights from complex data sets and deliver recommendations in a simple and comprehensive way
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
ABOUT COMPANY
London, United Kingdom
7 Employees HR & Recruitment

William Blake Group is a market-leading Buy-side recruitment consultancy focussing on 3 vertical specialisms across EMEA.

  • Asset Management Distribution
  • Private Markets
  • Buy-side Digital Solutions

We define these markets on our website – www.williamblakegroup.com

Our goal is to be the pre-eminent Recruitment consultancy across the buy-side investment landscape. Not to be the biggest, ...

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