Digital Marketing (Frankfurt) Digital Marketing (Frankfurt) …

William Blake Group
in London, United Kingdom
Permanent, Full time
Last application, 14 Apr 21
Competitive + Bonus
William Blake Group
in London, United Kingdom
Permanent, Full time
Last application, 14 Apr 21
Competitive + Bonus
Posted by:
Liam McHale • Recruiter
William Blake Group
Posted by:
Liam McHale
Recruiter
Our client is a Global Asset Manager who are looking to recruit a Digital Marketing Specialist in their Frankfurt office. This role is a core part of the intent to build a local digital marketing model that complements the existing global model.

Primary Responsbilities

  • Manage digital content and campaigns, and improve digital experiences for the local websites:
  • Prepare content for digital delivery – liaise with stakeholders to understand what content is to be published or optimized for digital delivery
  • Create thinking and campaign pages, integrating data capture forms to support Lead Generation and Inbound Marketing campaigns Development of event landing pages and e-books
  • Post-publish of content – generate, communicate and present informed decisions based on analytics,to improve web presence, traffic and experience. Deliver metrics to measure the success factors and impacts
  • Support and deliver local email marketing campaigns via Adobe Campaign, reporting on the effectiveness and identifying opportunities to drive efficiency
  • Provide consultation on social media strategy, including platforms that are appropriate for country and target audience type
  • Set up social media platform accounts on behalf of the market, develop and post content and monitor engagement, sharing with Marketing, discussing and executing optimization ideas
  • Assist with paid media, including sponsored content on social and paid search
  • Leverage local best practice for MidEurope (Germany, Austria, Switzerland, BeFraLux)

Required Experience

  • Experience in digital marketing 
  • Familiar with CMS systems, preferably AEM
  • Understanding of optimizing website content for SEO
  • Hands-on experience of creating campaigns within marketing automation systems such as Adobe Campaign, Pardot, Marketo, or Eloqua
  • Experience running social media channels
  • Native German Speaker 
Company Overview

William Blake Group is a privately-owned recruitment consultancy led by experienced members of the industry. We specialise in partnering with the world’s leading investment managers, placing experienced professionals into roles within Distribution, Finance and Fund Operations. Working in a consultative, client-focused and flexible manner, the team partners with a select group of clients to identify and hire diverse and talented professionals.

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