Digital Marketing Specialist Digital Marketing Specialist …

William Blake Consulting Ltd
in London, England, United Kingdom
Permanent, Full time
Last application, 19 Feb 20
Market Leading
William Blake Consulting Ltd
in London, England, United Kingdom
Permanent, Full time
Last application, 19 Feb 20
Market Leading
An excellent opportunity to join a growing Asset Management house based in the West end. This role requires a French speaker and will involve travel to offices across Europe.

Key Job Responsibilities:

I - Digital Marketing

  • Write in French and English social post and search ads to promote our content, business priorities and brand.
  • Contribute and support BtoB and BtoC traffic acquisition and engagement strategies
  • Be the subject matter expert on social medias and search engines and provide recommendations
  • Track and monitor content diffusion and create actionable, operational reports that lead to optimization and efficiency in performance
  • Offer expert input on campaign tactics, including social and search requirements for success on campaign goals
  • Contribute to market insights, digital listening, as well as digital and e-reputation governance

II - Social Media

  • Define and design a clear editorial content plan according to personas and performance goals
  • Manage social contents delivery in collaboration with Marketing and Communication teams
  • Propose compelling and original content to drive engagement and on-site conversion.
  • Drive employee advocacy, share best practices and propose training to key internal stakeholders

III - Search Engine Marketing

  • Day-to-day management of the agency and ensure alignment with strategic marketing plan
  • Optimize paid campaigns in an effective manner to meet performance goals, including SEO/SEA Synergies
  • Optimize text ads and keywords and propose original content to drive engagement and on-site conversion.
  • Identify and implement innovation and enhancements to drive performance on search engines

 

Your Profile

  • 3-5 years of experience in a media agency (curating for clients in the finance sector) or in the financial industry (within digital/marketing departments)
  • Strong skills in social medias & search engines
  • Excellent written communication in English and French
  • Entrepreneurial spirit with a strong interest in driving performance while ensuring premium client experience
  • Multitasker by nature with strong organisation skills to manage different deadlines whilst keeping high level of quality and consistency.
  • Collaborative mindset: ability to work cross-functionally and overseeing agencies.
  • Knowledge of Google Suite (AdWords, Analytics, Tag Manager, Search Console)
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