Head of Digital Marketing, EMEA Head of Digital Marketing, EMEA …

PIMCO
in London, United Kingdom
Permanent, Full time
Last application, 10 May 21
Competitive
PIMCO
in London, United Kingdom
Permanent, Full time
Last application, 10 May 21
Competitive
Head of Digital Marketing, EMEA
About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.92 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world’s premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

We are looking for an experienced Marketer to lead our data driven Digital Marketing efforts across EMEA. The role will involve driving our digital customer acquisition and growth efforts by architecting digital strategy, launching and managing campaigns, optimizing our web assets, and using analytics to measure, refine and optimize our performance.

Responsibilities
  • Develop and implement digital initiatives including web, social, search, email and automation marketing strategies that support the regional client experience and business objectives
  • Work closely with our executive team and other senior leaders to help translate our overall company strategy into a clear quarterly digital roadmap that helps us achieve our goals
  • Partner with broader Marketing team to leverage branded assets to power client engagement and scale distribution efforts
  • Project manage individual digital initiatives as necessary to unify digital workstreams with other key stakeholders in the business
  • Set up a process for incorporating feedback throughout the business into our digital roadmap, without compromising our focus on longer term, scalable infrastructure
  • Establish a data-driven approach to inform and build overall content & social strategy to increase awareness and engagement
  • Define and declare the role of each global and regional social channel, and monitor/measure the execution (global dashboard)
  • Develop KPIs and create mechanisms to analyze the team's initiatives and its impact on business results


Position Requirements:

  • Digital roadmap development and balancing digital & business priorities to create a best-in-class client experience
  • Standing up integrated digital campaigns across channels
  • Partnering with business, global digital and marketing colleagues to enable growth and enhance the CX
  • Data-driven marketer with a deep understanding of A/B testing tools & techniques, BI platforms, and web event tracking
  • Strong record of developing and executing successful large-scale campaigns/initiatives with measurable results.


Personal Competencies:
  • Proven results building social following across a variety of channels and using social to drive demand
  • Ability to influence decision making and collaborate closely with senior executives to drive strategy
  • Ability to thrive in a fast-paced work environment, readily adapting to continually changing priorities, nuanced feedback, and aggressive project timeframes
  • Team player who is willing to roll up their sleeves and get the job done
  • Demonstrated passion for driving big ideas through customer insights


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