• Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • IG Group
  • 2019-06-16

Lead Off page SEO

  • London, England, United Kingdom
  • Full time
  • 16 Jun 19

IG empowers informed, decisive, adventurous people to access opportunities in over 15,000 financial markets. With a strong focus on innovation and technology, the company puts client needs at the heart of everything it does.

IG’s vision is to be a global leader in retail trading and investments. Established in 1974 as the world’s first financial spread betting firm, it continued leading the way by launching the world’s first online and iPhone trading services.

IG is now an award-winning, multi-platform trading company, the world’s No.1 provider of CFDs* and a global leader in forex. It provides leveraged services with the option of limited-risk guarantees, and offers an execution-only share dealing service in the UK, Australia, Germany, France, Ireland, Austria and the Netherlands. IG has recently launched a range of affordable, fully managed investment portfolios, to provide a comprehensive offering to investors and active traders.

It is a member of the FTSE 250, with offices across Europe, including a Swiss bank, Africa, Asia-Pacific, the Middle East and the US, where it offers on-exchange limited risk derivatives via the Nadex brand.

*Based on revenue excluding FX (from published financial statements, October 2016)

Lead Off page SEO

Job Title
Lead Off page SEO

Job Description

Role Responsibilities:

1. Improve organic performance of IG Group assets through content marketing strategies.
2. Lead a team of experienced off page professionals and provide a clear career path for development.
3. Own the content marketing budget.
4. Outline clear KPIs and performance measurements for success.
5. Provide regular updates to the full team on latest trends within the sector to help inspire.

Person Specification:
Ability / Expertise

1. Collaborative: Understands the need to form a close working relationship with social and PR.
2. Creative: Understands what creative works well and will generate a discussion online.
3. Commercial: Understands what peformance improvements will increase revenue whilst managing an off page budget
1. Social experience and working within a newsroom
2. Influencer marketing
2. Experience in a heavily regulated environment
3. Mobile app promotion and marketing


- Educated to degree level
- Journalism certificate

Personal Attributes

This will be a busy role in a team so the successful candidate's behaviours will need to strongly aligned to our values:
• Champion the client: customer service is a passion, cultivates trust, has clarity and communicates well, works with pace and momentum
• Lead the way: innovative and resilient, strong learning agility and curiosity
• Love what we do: Conscientiousness - has high self-discipline, carefulness, thoroughness and organisation, Flexible and adaptable

Number of openings