The candidate will work with campaign teams to define potential target audiences based upon available customer data from Marketo and any other relevant sources. Diligence will be required to ensure that we are allowed to communicate with the specific customers based upon customer interests, preferences, business requirements and regulatory boundaries; this is critical as this role is the guardian of these rules.
The candidate will also support the sourcing of data to collate and report upon the team's KPI's and any subsequent actions that follow from them, and will need to develop a good understanding of the flow of data from the Sales systems through to the Marketing systems.
This role is part of a team supporting both the Investment Solutions & Services business and the Adviser Solutions business.
Customer audience identification
Taking a campaign brief, identify an optimal target customer audience from the available customer base / data set.
Check what we are allowed to send to the respective audience based upon pre-set conditions.
Ensure the appropriate customer audience is available for marketing communications through relevant systems and tools.
Support the wider analytics team and campaign managers in customer analytics such as performance measurement and behavioural analysis.
Experience and Qualifications Required
Experienced and competent at data handling (approx. 5-6 years)
Knowledge of asset management / financial services sector preferred (but not essential).
Understanding of marketing practices and marketing campaigns delivery.
Sense of urgency and awareness of when to escalate issues.
Self-motivated, a proactive approach with an analytical, enquiring mind and willingness to learn.
Ability to work on own initiative to achieve objectives and goals, requesting support when and where required.
Strong sense of ownership with ability to work on challenging issues and overcome constraints and obstacles.
Timeliness and high productivity while working under pressure to meet deadlines.
Strong customer service orientation.
Commitment and professionalism.
Essential Skills Required:
Strong analytical skills and very numerate.
Ability to analyse a request and produce innovative solutions.
Attention and care to detail - passion for data driven insight
Good networking and communication skills (verbal and written).
Good organisation and coordination skills.
Good Microsoft office skills - Excel, PowerPoint, Word.
Experience / knowledge of marketing campaign delivery tools e.g. Marketo
Experience / knowledge of other tools used by my client e.g. Power BI and Tableau
Able to write / understand SAS/WPS or Python code (or similar alternative)
Experience / knowledge of Sales tools e.g. Salesforce
With a team of over 200 and growing every day, Goodman Masson is one of London’s specialist Finance and Technology recruitment businesses. Voted ‘Best Recruitment Company to Work For’ in 2018, our passion for what we do is clear.
Based in London, Düsseldorf and New York, we hold annual revenues exceeding £42 million. This includes Qualified & Part-Qualified / Transactional Finance, Actuarial & Investment Management, Audit, Banking Operations, Compliance & Financial Crime, Front Office, Housing Development, Information & Cyber Security, Technology, Digital & Data, Product Control & Valuations, Projects, Change & Transformation, Risk & Regulation, Tax and Treasury.
We also have a Solutions team who provide RPO, hybrid and volume recruitment services. Alongside this, Goodman Masson have developed an Executive Search team who focus on sourcing C-suite talent to fee earning Legal partners.