Marketing Manager (Digital)

  • Competitive Salary and Benefits
  • London, England, United Kingdom London England GB
  • Permanent, Full time
  • HanETF
  • 12 Jul 18 2018-07-12

The Digital Platform Marketing Manager will be a full-time role reporting to the Global Head of Marketing in London. The successful candidate will drive the execution of online marketing activities, social media output and website updates on behalf of HANetf and on-platforms clients. This role is suitable for an individual with over 3 years of digital marketing experience gained within a business to business environment.

  • Maintaining and updating HANetf website, content, social media and materials
  • Development and monitoring of digital marketing campaigns including marketing automation, email, ABM, search and programmatic
  • Working with agencies and clients to oversee production, translation and distribution of digital marketing documentation and content
  • Working with agencies and clients to produce digital advertising copy and creative
  • Developing marketing dashboards and production of marketing analytics reports
  • Managing of online events and webinars
  • Social media content creation, publication and audience development
  • Managing digital service provider relationships
  • Monitoring marketing budgets
  • Stay up to date on latest digital marketing trends and technologies and ensure HANetf is correctly leveraging new opportunities

 

Preferred Skills and Experience

 

  • At least 3 years’ experience of digital marketing in a B2B environment in asset management, professional services, financial services or agency serving these sectors
  • Experience working with CRM and CMS platforms
  • Experience delivering multi-media, multi-channel marketing campaigns
  • Experience in HTML, website design or website creation a bonus
  • Confident user of main social platforms – LinkedIn, Twitter, Instagram
  • Demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions