Marketing and Campaigns Manager - Octopus Real Estate Marketing and Campaigns Manager - Octopus Real  …

Octopus Investments
in London, United Kingdom
Permanent, Full time
Last application, 25 Feb 21
Competitive
Octopus Investments
in London, United Kingdom
Permanent, Full time
Last application, 25 Feb 21
Competitive
Octopus Investments
Marketing and Campaigns Manager - Octopus Real Estate
Company Description
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world.

We believe that the companies serving two of our most important needs - our financial wellbeing and our planet's future - are failing. And we want that to change. We want everything we do, whether that's in financial services or energy supply, to have a positive impact on the people it touches.

In our financial services business, we care as much about the impact our investments have, as we do about the returns that we generate for our investors. We manage more than £9.1 billion* on behalf of retail and institutional investors, specialising in renewable energy, real estate, smaller company and venture capital investing.

Our energy supply business - Octopus Energy, is one of the fastest growing companies in the UK. It has grown from start-up to more than 1.7 million customers over the last four years and is now the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.

Octopus Energy, Octopus Giving, Octopus Investments, Octopus Renewables, Octopus Real Estate, Octopus Ventures, Seccl Technology and Octopus Wealth are all part of Octopus Group. Visit octopusgroup.com.


Job Description
The marketing function at Octopus is a "COE" ("Centre of expertise"). This means that all the brand, marketing and comms activity across our financial services businesses and parent company ultimately sits in one team, and reports to a single Marketing Director. This role is in the Marketing Centre of Expertise, working solely on the Octopus Real Estate marketing programme.

Octopus Real Estate is a UK property business with more than £2 billion under management. Our property lending team provides fast, bespoke financing across residential, commercial and development sectors. Our health and care investment teams look after the needs of an ageing population by investing in care homes and retirement communities, with the aim of creating exceptional facilities you'd choose for your loved ones.

Role in a sentence (purpose and vision for the role)

We're looking for a commercially minded, all-rounder marketeer who loves to drive strategy, project management and execution.

This role will work within the Marketing COE, reporting to our Head of Fund Management Group Marketing. You'll love this role if you're a high energy driver who gets a kick out of making things happen that make a quantifiable contribution to business performance.

STRATEGY AND PLANNING
  • Developing media (third party and paid, on and offline) strategies aligned to marketing and business objectives, to drive short- and long-term commercial performance and reputation for Octopus Real Estate.
  • Creating media plans aligned to the sales funnel, with clear activity for (always on) or campaign (time bound) campaign plans.
  • Setting clear targets for paid activity, testing and optimising, to maximise efficiency of spend and ROI.
  • Working closely with PR team to align plans for key target publications.
  • Working closely with website business product owner to maximise quality traffic.
  • Vendor and relationship management.

CAMPAIGN MANAGEMENT AND DELIVERY
  • Working across all our distribution teams (sales and all marketing sub-teams) and many third parties (print, production, fulfilment) to co-ordinate and deliver multi-workstream plans, on time and on budget.
  • Segmentation and audience build.
  • Strong communication of campaign progress, blockers and results across relevant stakeholders (product owners, all marketing sub-teams).

MANAGE AND MONITOR CHANNELS
  • Social media​- write and schedule deal flow announcements and amplify other cross-channel content. Monitor and manage customer sentiment.
  • Website​- write and upload case studies, press releases, blogs
  • Email​ - write and monitor emails (paid and owned)
  • Webinars​ - create and manage owned and earned content
  • Write all awards submissions​
  • Support speaker opportunities by creating content and presentations
  • Deliver the events programme including all exhibiting admin and processes​
  • Deliver corporate hospitality events programme and corporate gifting​
  • Manage customer communications including maintaining marketing collateral such applications forms, brochures, presentations etc.
  • Work with industry influencers to generate co-branded marketing opportunities such as speaker opportunities or thought leadership.
  • Oversee corporate memberships to industry bodies, maximising opportunities for exposure

AUDIT AND ANALYSIS
  • Own the marketing budget and forecast for Octopus Real Estate.
  • Reporting on and optimising the campaign and media strategies to deliver the best ROI.
  • Activity, campaign and channel mix reporting and optimisation; not to put in a filing cabinet, but to learn from, and to evolve the relationship/strategy with sales, cost-per-acquisition, cost-per-lead, ROI and audience segmentation going forwards.


Qualifications
Ideally, you'll have some or all of the following qualifications, skills and job-related experience
  • Setting paid media (social / retargeting etc.) and third-party media strategies aligned to business goals
  • Using data and analytics tools to set targets, optimise media and campaigns and report on performance including ROI
  • Project/campaign management and delivery
  • Vendor and budget management
  • Good understanding of wordpress and hubspot preferable
  • Flexible to changing priorities
  • Must be able to work under pressure to tight timescales, juggle multiple projects and have exceptional organisational skills
  • Must have strong stakeholder management skills
  • Excellent written English with attention to detail

And to really stand out from the crowd, you will display the following qualities and characteristics:
  • Self-motivated, driven and energetic
  • Able to work in cross-functional teams, and think laterally across other workstreams
  • Be an "ideas person", motivated by finding new ways of doing things and constantly improving
  • Able to influence and get buy in to your ideas, and drive them forward
  • Enthusiasm, has keenness to learn, develop and grow
  • Flexibility, and open to challenges, curveballs and other opportunities


Additional Information
Our Values and DNA

At Octopus we don't just focus on what we do but also how we do it. Everyone shares our values of being straightforward, helpful and bold. And while these are the principles that guide us as an organisation, our DNA goes even further, by revealing our inner strength:

We are loyal: we fully buy-in to the company's vision and believe in everything that Octopus stands for. We are respectful: we live and breathe the Octopus values of being helpful, straightforward and bold. We are resilient: we have an inner strength that means we never give in We are intellectually curious: we seek to understand how the world works and we're always learning, adapting and improving We understand who our customers are: and because we know them really well, we always give them our very best.

What we offer

Octopus has built an exciting and inclusive high-performance culture where employees feel empowered. This means we welcome discussions around flexible working hours. We also understand the value of diversity, and we have a team dedicated to promoting gender, ethnic, socio-economic, LGBT and disability equality, to make sure we back up our words with actions. All Octopus employees are given the opportunity to develop new skills, aim higher and accelerate their careers.
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