Product Marketing Manager
- Competitive plus bonus and benefits
- London, England, United Kingdom
- Permanent, Full time
- PineBridge Investments Europe Ltd
- 18 Sep 17
PineBridge Investments is seeking a Product Marketing Manager to deliver compelling content, materials, campaigns and communications across EMEA. This individual will drive marketing support for the firm’s fund platform (UCITS & AIF), and be responsible for ensuring that core messages are communicated accurately and consistently across the organization.
•Work with marketing, product specialists, investment and sales teams to develop positioning and materials for PineBridge products targeted to institutional and intermediary audience.
•Responsibility for the creation and maintenance of fund and other product-specific marketing content and materials including pitch books, fact sheets, videos, digital, sales ideas, brochures, and flyers.
•Develop promotional marketing (print/digital) campaigns to promote products across the region.
•Manage the firm’s literature hierarchy and quarterly material updates.
•Generate ideas and work with product specialists and investment teams to produce compelling insights and thought leadership, aligned to client needs and market dynamics.
•Lead and manage campaigns including events to support the regional sale of focus funds and other strategies.
•Market Assessment, Competitive Insights
•Planning & Prioritization
•Integrated Marketing Campaign Management & Promotions
•Investment Product Positioning & Messaging
•Product Marketing Materials Development & Delivery
•Thought Leadership Idea Generation, Production & Management
•Localize, Tailor, Adapt Content, Messaging & Strategy for Target Audiences
•Compliance with Regulatory & Industry Guidelines
•Campaign Measurement & Effectiveness
•8+ years of experience in asset management, with in-depth product, market and industry knowledge.
•Previous direct experience in an investment product marketing role with responsibility for the creation and execution of marketing materials and campaigns. Experience working with multiple asset classes (fixed income, multi-asset, equities and alternatives).
•Strong knowledge of working across EMEA targeting predominantly intermediaries and institutional investors.
•Analytical skills when handling statistical data and attention to detail
•Strong verbal and written communication skills, with fluency in English
•Entrepreneurial spirit with a strong ability to lead and drive change in the organization.
•Excellent interpersonal skills and ability to work with individuals at all levels and within all areas of the organization.
•University degree or equivalent, preferably in business and/or marketing/finance
•Knowledge of regulatory and industry rules and standards critical
•Knowledge of Office Suite a necessity, understanding of Adobe creative suite a bonus