Product Marketing Manager - Financial Solutions Product Marketing Manager - Financial Solutions …

Selby Jennings
in London, United Kingdom
Permanent, Full time
Last application, 25 Jan 21
GBP50000 - GBP55000 per annum
Selby Jennings
in London, United Kingdom
Permanent, Full time
Last application, 25 Jan 21
GBP50000 - GBP55000 per annum
Selby Jennings is working on behalf of a market & global leading provider of Data & CRM Solutions. This particular firm is looking for an ambitious, talented, creative and hard working individual to join their growing Product Marketing team to help launch the team to new heights. Here you will work alongside the Head of Marketing with unrivalled autonomy to lead your own campaigns and creative control.

Responsibilities of Product Marketing Manager:

This is a delivery role - responsibilities will include and are not limited to and may change depending on business needs:

  • Update existing and develop new product collateral
  • Maintain Wikipedia page and product descriptions on vendor and customer pages
  • Update all product pages on the corporate website
  • Work with Brand Marketing, Design, and Writer to execute and deliver on BAU activities including companies platform home page updates
  • Manage relationships and collaborate with Sales and Account teams, Product and Technology on deliverables
  • Create product customer communications relating to Product enhancements and launches
  • Support the content and creative delivery e.g. sourcing images of client touchpoint program - Client Connect
  • Identify, track and report on key metrics to gauge success of product marketing campaigns
  • Deliver and take ownership of elements of launch plans of new products and enhancements to existing products
  • Develop internal tools and external collateral including videos to support the product enhancement and launch promotion.

Skills, Knowledge and Experience

  • Five years' B2B professional experience to include 2+ years of product marketing experience
  • Experience of marketing enterprise-level SaaS or B2B tech products preferred
  • Degree qualified in relevant disciplines e.g. business, marketing
  • Experience of working as part of a cross-functional team across geographies
  • Strong communication, people and stakeholder management skills
  • Working knowledge of CRM, marketing automation and social media tools - Salesforce, Pardot, Google Analytics, LinkedIn and Twitter
  • Strong data analysis skills and ability to extract insights from marketing automation and CRM platforms
  • Excellent project management skills - ability to deliver projects to cost, time and quality
  • Working knowledge of SEO, WordPress and Adobe PRO DC
  • Demonstrable experience of working within a Product function
  • Ability to use media applications such as Canva and Powtoon to create engaging digital assets such as infographics, short videos and animations
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