Senior Events Specialist (Asset Management Company)
- London, England, United Kingdom London England GB
- Permanent, Full time
- Jigsaw Search
- 19 Jul 18 2018-07-19
Leads strategic tactical implementation of multi-faceted,multi-channel events across several international markets, partnering with business partners in marketing and distribution
Builds HTML emails,registration forms and event web pages within the following systems (but not limited): Cvent,On24 and Exact Target. Regularly explores best practices, customisation options and upgrades for these systems. In some instances, manages implementation and training for the team.
Maintains excellent understanding of the regional dynamics,compliance regulations and cultural specificities of multiple jurisdictions across International, adjusting the event delivery as a result.
Partners with marketing and distribution to determine the appropriate role for conferences/events in business strategies. Makes recommendations on appropriate event types(third party and proprietary),sponsorship level, delivery, promotions and delegate journey in line with these strategies.
Manages event budgets and participates in annual planning and forecasting with marketing business partners.
Creates event dashboards to measure and analyse,event effectiveness and collect market insight to inform future strategy.
Ensures event plans and marketing activity are all compliant with global and local laws and regulations (e.g. GDPR,Anti-Bribery laws, co-marketing policies etc) in all individual European countries in which the company operates, and adjusts processes and systems in accordance with legal recommendations.
Acts as a SME for third party/industry events within the various jurisdiction, stays abreast of changes and makes recommendations for companies participation in line with business and marketing strategies.
Maintains strong relationships with externa levent organisations and providers, constantly building knowledge of platforms, industry and market trends (per country) and events landscape; as well as keeping a forward looking stance one vent delivery,looking forways to evolve the companies delivery of events to provide the best client experience possible, unique to the client and region.
Creates and implements comprehensive event communication plans across a variety of marketing channels(email, EM, social media,web), agreeing key messages,frequency, segmentation, journey mapping as well as tracking results and adapting plans accordingly.
Plans and oversees the digital event User Experience(UX)to ensure interfaces(including website, apps and forms) provide an effortless and enjoyable experience for the companies contacts and prospects. Including, but not limited to,exploring smooth navigation,simplified sign-up as well as enhanced visual appeal.
Manages sourcing, procurement, implementation and supervision of external vendors.
Actively supports crew development by mentoring junior team members on more complex assignments, industry trends and ensuresbest practicesarefollowed.
Participates in special projects and performs other duties as assigned