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Senior Writer - Marketing (EMEA)

Wellington Management Company, LLP
London, United Kingdom
Posted 5 days ago Permanent Competitive
Senior Writer - Marketing (EMEA)
WELLINGTON MANAGEMENT

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

We are transitioning to a hybrid work environment where both remote work and the office play a critical role. Our vision is a future where all employees are empowered to work flexibly to drive the best outcomes for our clients. Flexible work is a mindset and a core value. Our employees are encouraged to work remotely two days a week as a standard practice and will have flexibility in terms of working hours.

The Position

The Senior Writer, EMEA will play a key role in helping Wellington meet the growing demand for professional-quality investment content across a variety of business lines and market segments. This position will focus on developing content for our clients in EMEA, across all asset classes for institutional and intermediary (Global Wealth) channels.

A strong knowledge of ESG/sustainable investing is essential for this role, because of the importance of this space in the EMEA region. The Senior Writer, EMEA will partner with the EMEA Content Strategist, Senior Editor, Boston, other members of the EMEA-based editorial team, and members of the Sustainable Investing (SI) team to identify and produce SI content that specifically addresses areas of focus for EMEA, and its target audiences, with an eye to scale globally, or adapt global content locally.

The Senior Writer will join the Global Editorial Team, which includes writers based in Boston and London. Editorial is part of the Content Center of Excellence (COE) within Global Marketing. The Content COE includes teams dedicated to content strategy, writing/editing, social, search/content management, and creative design. The broader marketing group includes channel-focused marketing strategists, as well as operations and digital COEs. Global Marketing is highly collaborative, and the content creation process often involves brainstorming and feedback from peers both inside and outside Global Marketing. As a result, the role requires flexibility, effective written and verbal communication skills, and the ability to thrive in a team-oriented environment.

Core Skills

• Writing/editing, with a focus on our UCITs fund range and on ESG/sustainable investing
• Deep investment knowledge across asset classes and specialised knowledge of ESG/sustainable investing
• Tailoring/versioning for different audiences/regional needs
• Adapting content to work across media formats (e.g., narrative, video, audio), with a strong focus on digital
• Writing with a 'digital-first' mindset
• Ability to follow house style and proofread
• Effective relationship building
• Project management

Responsibilities

The Senior Writer will engage across the content lifecycle (Plan, Create, Distribute and Optimise).

Plan
• Partner with Content Strategists, Editorial Director and investment experts to understand the strategy for each piece, with attention to business & marketing priorities, audience interest and the buyer journey.
Create
• Partner with experts to write/edit original content across the following content types: portfolio design/asset allocation, macro and market insights, investment opportunities and risks, campaign thought leadership and product (fund) support materials.
• Ensure that content:
o Is edited to the highest professional standards, reflecting the firm's reputation as an investment manager and service provider of the highest quality.
o Conveys our investors' ideas as clearly, concisely and powerfully as possible while maintaining unique elements of the author's voice.
o Shows, rather than tells.
o Is differentiated.
• Partner with compliance to ensure that content conforms to guidelines.
• Partner with experts (investors and investment directors) to ensure solid research methodology/intellectual honesty of our work.
• Partner with design to ensure that images, figures (e.g., charts, graphs, schematics) and layout augment storytelling.
• Support additional functions of the Editorial team, including copyediting, proofreading and project management.
Distribute
• Work with Content Strategists and Design/Digital to iterate and tailor content across all forms of storytelling including: short/long form narratives, sponsored media, social media posts, infographics, videos and podcasts.
• Partner with Content Strategists to distribute content according to client or prospect interest (e.g., channel newsletters, email campaigns, sponsored media).
Optimize
• Partner with Content Strategists and Editorial Director to evaluate client engagement on topics (data gathered by the digital team) and inform our overall planning/content agenda.

Qualifications

• Relevant professional writing experience working for an asset management or other investment-related company, or an agency serving the investment industry.
• Experience in writing/editing product literature and thought leadership for funds sold through intermediaries.
• Editing and proofreading experience.
• Exceptional writing/storytelling skills and demonstrated proficiency in writing for a variety of audiences, especially institutional investors, intermediaries and their clients.
• Strong understanding of investment concepts across equity, fixed, multi-asset and alternative asset classes as well as capital market and macroeconomic trends.
• Ability to work collaboratively with a wide range of internal stakeholders and to convey credibility when working with investment professionals.
• Experience writing across media channels (e.g., print, email, web, advertising, social), preferably with a strong digital background.

Not sure you meet 100% of our qualifications? That's ok. If you believe that you could excel in this role, we encourage you to apply and welcome a chance to review your background. We are dedicated to building and maintaining a diversified workforce and considering a broad array of candidates with a variety of skill, workplace experiences, and backgrounds.

As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .
Job ID  R86552
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