EMPOWERING YOUR CAREER

We are looking for a Solution Marketing Director

to join our team in London, England, United Kingdom

  • Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • FIS Global
  • 2018-06-22
The solution marketing director is responsible for the development of the vertical go-to-market plan. This includes understanding and determining the vertical ecosystem, key functions, personas and products in collaboration with the product strategy and sales organization. Using data as a foundation, the solution marketer also helps to prioritize the marketing focus by geography as well as develop the value propositioning and positioning. Integral to the role is the development of vertical messaging and content.

Roles & Responsibilities
  • Architect the vertical go-to-market plan. This includes the major themes that will be communicated into target markets, buyers, the industry landscape and key issues. This is a data driven exercise using internal revenue/sales numbers and external factors.
  • Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver
  • Map the potential buying process for the solution, including key roles that will participate in it
  • Develop buyer personas for the identified roles
  • Build positioning and messaging for a solution
  • Build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more
  • Plan and manage the solution launch plan, when applicable
  • Collaborate with a formal sales enablement function and/or sales operations on a well-defined sales enablement plan
  • Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
Organizational Interlocks
  • Marketing leadership
  • Product management
  • Campaign management
  • Global/integrated marketing, demand center
  • Marketing communications
  • Field marketing
  • Sales operations (inc. sales enablement/training)
  • Sales management
  • Business unit leadership
Technologies Supporting
  • SFDC
  • Marketo
  • Kapost
Success Metrics
  • 30% contribution to sales pipeline for marketing sourced leads for specific vertical
  • 6% contribution to closed/won for marketing sourced leads for specific vertical
Education
  • Bachelor's degree specializing in marketing required
  • Master's degree/MBA preferred
  • CIM and/or IDM qualification or its equivalent desired
Background/Experience
  • Proven marketing experience across multiple roles
  • Strong company knowledge; understands the inner workings of an organization, including its structure and politics
  • Previous sales enablement experience a plus
  • Previous marketing leadership experience a plus
Skills
  • Project management
  • Certified in the SiriusDecisions Product Management and Marketing (PMM) Model
  • Leadership
  • Strong writing/presentation building
  • Can leverage social media platforms/tools to connect with sales resources, buyers and channel partners
  • Can develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Can break down barriers between business units and functions
Behavior
  • Collaborative
  • Analytical, particularly with regard to pipeline data and win/loss reports
  • Rational/logical
  • Creative
  • Innovative
  • Detail-oriented
Knowledge
  • Product/services currently offered
  • Key verticals
  • Industry/vertical trends
  • FIS culture/attitudes
  • FIS brand/value proposition
  • B-to-b buying process
  • Multi-touch program building
  • Common b-to-b personas, and their needs/interaction preferences
  • FIS lead management process
  • Sales organization structure

Interested to find out more? Apply now to become part of the FIS team! We look forwards to recieving your application.

London, England, United Kingdom London England GB