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CLFIS (UK) Limited

Copywriter

Canada Life Limited
Potters Bar, United Kingdom
Posted 1 day ago Permanent Competitive
Copywriter
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.

Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose

Working within Marketing Operations, this role is responsible for crafting copy which supports the marketing strategy and communications plan.

The Copywriter will be responsible for creating, and/or editing, copy in partnership with the business leads and marketing executives, to support the current and future needs of the business line/s. They will develop, manage and deliver copy, and will be required to:

• Discuss and understand business requirements, liaising with relevant stakeholders
• Understand and engage with target audience
• Translate complex topics into simple, easy to understand information
• Modify and edit copy, as required
• Present ideas and concepts for copy
• Ensure the copy meets legal, compliance and business requirements
• Adopt tone of voice and brand style

The focus of the copy will be on Product line [to view the product set see the Canada Life website] however from time to time there may be a requirement to assist across our other lines of business on an ad-hoc basis.

The Copywriter will work across multiple platforms, including:

• Websites, mobile apps, emails, social media, blogs
• Marketing materials (including brochures and webinars)
• Press advertising
• News releases
• Sales letters
• Editorials

The Copywriting function is fairly new to Canada Life, thus the copywriter will be delivering content to the new brand style and tone of voice.

This role will require extensive relationship building across various stakeholders across Canada Life's UK Business. As such, we are looking for someone who can effectively build alliances and enjoys collaborating with numerous stakeholders. We are looking for someone who has the skills to sell-in a concept, and simplify the complex.

This person must be a self-starter, who relishes the freedom and the opportunity to help a major UK Financial Services organisation to very tangibly deliver its new brand voice. We expect the successful applicant to be able to hit the ground running, thus interpersonal skills and a collaborative approach are as important as having the required skills.

Proactive and solutions focused, we expect this person to quickly onboard and build effective working relationships with all the lines of business, marketing executives and various Marketing Leads across Canada Life UK.

The Canada Life's approach to blended working allows colleagues to work flexibly, which can mean between two and three days a week from our UK offices in London, Potters Bar and Bristol.

What You'll Do

Take and interpret content briefs working across multiple lines of business working with a variety of stakeholders, from creative colleagues to Business Marketing leads. You must be familiar with challenging briefs to ensure the requirements are robust and creating clear timelines to help manage expectations and delivery schedules. All content to be on-brand and on time/within budget if using any external agency support.

Take and interpret content, understanding audience insights and requirements for multichannel collateral ensuring that all content is on-brand and meets stakeholder and key target audience expectations and delivering to agreed timelines.

Inputting to delivery schedules and master project plans working with PM Team to help manage delivery and flow-through of assets into compliance colleagues etc. for approval.
Building strong working relationships and effective communications with key approval stakeholders:

• Compliance
• Risk
• Legal
• Marketing Leads
• Marketing Executives

Key Accountabilities

• The role will be overseen by the Creative Studio Manager
• Overall review of work will be completed once copy is developed
• The job holder will interpret the business requirements and adopt the business brand guidelines when developing communications, including tone of voice
• Work will be reviewed and approved by the Studio Manager, Marketing Lead, Compliance and other key stakeholders where applicable
• The job holder will work closely with key stakeholders in the business to ensure that accurate, timely and well-positioned messages are being delivered
• The job holder will support team members, where applicable

Who You Are

• Highly skilled and extensive experience of working in an agile environment, partnering with key stakeholders and marketing teams, providing impactful but approved on-brand content packages in accordance to project timelines and critical key milestones as agreed by the marketing team.
• Proven experience working either in house or agency within a regulated environment. Experience of working within Financial Services and demonstrating working with complex technical copy is essential, working within an intermediated business would be advantageous.
• Attention to detail, ability to proof copy with a high level of accuracy and excellent typographical skills.
• Experience in 'Short copy' and writing for digital/web
• Good communication skills to forge effective relationships with key stakeholders
• Ability to adopt brand tone of voice and brand guidelines
• Ability to manage multiple tasks at one time, be extremely organised, work well under pressure either independently or as part of a team.
• Ability to assimilate diverse information and distil it into key messages, prioritise and multi-task in a fast paced environment
• Ability to deliver engaging, market leading content across multiple communication mediums
• Good eye for detail in the accurate management of documentation and production of materials
• Focussed and deadline driven, to ensure the job is completed to the correct specification

Qualifications

• Essential: GSCE English language (Grade B or above) or equivalent
• Desirable: Marketing qualification (CIM/CAM)

What you'll like about working here

As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You'll also receive the support you need with your personal and professional development.

Diversity and inclusion

Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences

Job ID  820056601
ABOUT COMPANY
Borehamwood, United Kingdom
1500 Employees Insurance
About Canada Life UK We’re market leaders and proud of the work we do. We provide retirement, investment and protection solutions to 3.5 million cus...
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