Marketing Manager, Social Media Marketing Manager, Social Media …

Fidelity International
in Tadworth, England, United Kingdom
Permanent, Full time
Last application, 20 Feb 20
Fidelity International
in Tadworth, England, United Kingdom
Permanent, Full time
Last application, 20 Feb 20
Fidelity  International
Marketing Manager

Department Description


Fidelity has always placed great importance on creating a marketing edge and has a strong heritage in leading the industry in its approach to marketing. The UK Marketing Team is central to developing, planning and representing the channel communication strategy of the UK business, as well as providing the UK channels with distribution marketing support across its major customer segments.


The primary purpose of the team is to develop and deliver integrated marketing plans to support our UK business goals and strategy, ensuring we represent "One Fidelity" to our clients in the most compelling and appropriate manner - and our clients' needs back into Fidelity.


The span of activity is broad as befits a leading marketing organisation and operates through-the-line, incorporating planning, broadcast marketing, customer engagement and digital marketing functions. Ongoing research and insight into our customers' needs, together with the evaluation of our marketing performance, is also integral to the team's structure.


Purpose of your role


Reporting to the Head of Performance Marketing, the Marketing Manager will be responsible for delivering Social Media marketing campaigns, programs and initiatives in support of the wider UK marketing team and specifically our Wholesale and Funds Network businesses.


Part of a small highly motivated team based in our Surrey office you will play a key role in creating and delivering an ambitious, but achievable, Social Media marketing plan.


You will be core to the implementation of our B2B social media marketing activity, covering multiple UK business lines. Knowledge of the social media marketing sector, best practice and optimisation including previous experience of Adobe Suite, Marketo and social media tools such as Hootsuite will be essential in helping deliver our social content.


On a day to day basis you will be liaising with stakeholders regarding content, scheduling and reporting - plus making suggestions on how to improve performance to deliver increments in key metrics such as engagement rate, reach and cost per conversion.


Through a sound understanding of the role of content in social media you'll help ensure the right content reaches the right people at the right time in an effort to convey open, clear and insightful online communications that drive greater levels of engagement. A good understanding of the asset management industry is desirable, although originating content is not a responsibility of this role. Previous experience in social media is essential, preferably in a regulated industry.


Using your knowledge of systems such as Marketo, Hootsuite, Google and/or Adobe analytics you will be responsible for delivering accurate reporting of campaign data. The recommendations you make from the analysis and insight gleaned from Social Media performance will drive better engagement, more effective user journeys and ultimately conversions.


Key responsibilities


Overall Social Media Channel Strategy, Optimisation & Responsibility


  • Contributing to the development and implementation of our UK Social Media Marketing Strategy
  • Increasing engagement levels of a Fidelity follower


Management & Optimisation Individual Social Media Channel Operations


  • Responsibility for the day to day delivery of social media campaigns
  • Understanding of how Social Media supports campaign planning objectives
  • Ideation and recommendation to each business channel on how they can effectively utilise and optimise their social media marketing


Social Media Compliance & Data Protection


  • Understanding and adhering to the cookie policy and data protection policy.
  • Operating as a subject matter expert.
  • Knowledgeable on UK Data Protection Acts


Social Media Metrics


  • Understanding the process for monitoring and reporting social media effectiveness, engagement and business conversion results.
  • Responding to results as appropriate to enhance the performance of social media campaigns.
  • Keeping up to date with latest trends and industry knowledge, sharing relevant updates and best practice with the team.

Multi-Channel and Email Integration


  • Use social to grow email subscribers list
  • Integration with email to improve the content marketing experience
  • Use email to promote sharing on social and grow Fidelity social followers.
  • Understanding the relationship between SEO, Social & Email
  • Use SEO in combination with Organic Social

Experience and qualifications required qualifications


  • Proven Social Media and online marketing and campaign management experience ideally within the asset management, platform, wider financial services industry, or other regulated industry.
  • Ideally demonstrates good investment product knowledge (bonds, equities, multi-asset, investment trusts) as well as knowledge of the UK distribution marketplace.
  • Experience using enterprise level social media marketing tools for publishing, approval workflows, social listening eg Hootsuite.



Company Overview

Great minds, better together.

Fidelity International is an equal opportunities employer and is commited to a policy of treating all its employees and job applications equally.