Marketing Specialist Marketing Specialist …

in Heathrow, FL
Permanent, Full time
Be the first to apply
in Heathrow, FL
Permanent, Full time
Be the first to apply
Marketing Specialist
Digital Sales Marketing Specialist Lake Mary/en-US/DHC/job/Lake-Mary/Digital-Sales-Marketing-Specialist_REQ1020_0017090/apply

Who are we?

Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world todayspanning retail banking, transaction banking, lending, capital markets and treasury.

Our solutions enable customers to deploy mission critical technology on premises or in the cloud. With our scale and geographical reach, we drive valued solutions and opportunity for customers regardless of size or geography. Through our open, secure, and reliable solutions, we empower customers to accelerate growth, optimize cost, mitigate risk and continually evolve to meet their changing needs.

Why work for Finastra?

At Finastra we are changing the world of financial services. We unlock the potential of people and businesses in finance, creating a platform for open innovation through our incredible ecosystem and talent in more than 40 countries across the world. We revel in global knowledge sharing, diversity and opportunity and that puts Finastra in the best position to create client value as we cooperate and co-create, together. Each one of our 10,000 people is part of one team, leveraging the wealth of our collective knowledge, passion and creativity. This is your opportunity to join a world-class team, working with people who are leading the financial services industry through innovation, growth and value.

What will you contribute?

Working as part of the Americas Regional Marketing team, and reporting into the Head of Americas Marketing, this role is a key interface to the Digital Sales organisation and its primary focus is on supporting our digital sales efforts in the region.

In your role as a Digital Sales Marketing Specialist, your primary objective is to generate qualified leads in line with the Finastra business plan. This roles works closely with the other members of the Regional Marketing Team to deliver a cohesive and consistent plan for specific lines of business, solutions and target addressable markets.


  • Develop and manage targeted marketing initiatives to meet specific Digital Sales goals and market opportunities.
  • Work closely with the Digital Sales, Solution Messaging and Regional Marketing teams to implement our go-to-market campaigns.
  • Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline.
  • Build an appropriate mix of tactics, including emails, webinars, telemarketing, social media, etc.
  • Report on KPIs, track results, manage the lead qualification and handover process
  • Collaborate with Digital Sales and broader Marketing team to deliver guidance on messaging and positioning, market trends, background research, etc.

Required Experience:

  • Strong track record of field marketing and demand generation, B2B marketing experience a plus.
  • Experience of working with multiple stakeholders, reporting and budgets.
  • Hands-on experience and proficiency with marketing automation platforms and CRM systems is required.
  • Experience within B2B software and/or Financial Services technologies (Fintech) is preferred.
  • Technology-savvy, with keen interest in emerging technologies and all things digital, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), CRM systems and sales processes.
  • Bachelors degree in Marketing, Business or Communications required.

At Finastra the future of finance is open. For more information please view our website:


The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability please contact your recruitment partner.


Posted YesterdayFull timeREQ1020_0017090

Finastra: Who are we?

At Finastra our purpose is to unlock the power of finance for everyone. We build and deliver innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem. Were one of the worlds largest FinTechs working with over 9,000 customers, including 90 of the top 100 banks globally. Our scale and reach allow us to build long-lasting relationships that put our customers and their customers first.

Your future at Finastra

We believe that the future of finance is OPEN. By focusing on OPEN Collaboration and OPEN Finance, supported by our OPEN Platform, we can create financial inclusion and open innovation for everybody. Our people are our greatest asset and we provide an environment where you can develop and grow your career. From graduates to experienced professionals, were leaders in our roles and a key part of making Finastra one of the worlds leading FinTechs.

Why join us

Alongside amazing colleagues and engaging work, we want to help you get the best out of your career. We offer continuous learning and development to take your skills to the next level. Its not just about being the best you can be at work we also a variety benefits to make your non-work life better; including paid holiday, flexible working, pension, health and well-being initiatives and many more. If youre looking to build your career, work with experts and most of all have fun, join us.

At Finastra the future of finance is open. For more information please view our website: .


Finastra is an Equal Opportunity Employer in the United States. Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, handicap or disability (physical or mental), Vietnam-era or disabled veteran status, and other factors protected by state and local laws. For more information please read Finastra's .

Submitting applications for posted positions authorizes Finastra to retain personal data in accordance with applicable laws. For more information about data processing and your rights, please read Finastra's applicable Privacy Policies: for candidates within the European Economic Area (EEA & Swizerland), please refer to the ; for others, please refer to . If you have any questions, please contact the Privacy Department at:, or your recruitment primary contact.

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