Lead Distribution Analytics Lead Distribution Analytics …

TIAA-CREF
in Chicago, IL, United States
Permanent, Full time
Be the first to apply
Competitive
TIAA-CREF
in Chicago, IL, United States
Permanent, Full time
Be the first to apply
Competitive
Lead Distribution Analytics
All companies + Hiring difference makers. ☰ Lead Distribution Analytics 💼 Nuveen 📅 Jun 10, 2020 Post Date Apply for Job Share this Job   Position Summary

Nuveen is in the process of transforming its distribution model to expand our client engagement by utilizing digital and predictive analytics.  The VP, Distribution Analytics will be responsible for developing Nuveens sales and marketing analytics capabilities aligning and enhancing the effectiveness of client acquisition, development and retention.  They will collaborate across the Global Distribution, Product, Marketing, Client Servicing and Technology teams and lead a team of onshore and offshore sales and marketing analytics resources.

Primary Responsibilities
  • Lead a team of sales and marketing analytics professionals onshore and offshore to deliver analytics for Nuveen Advisory Services

  • Collaborate with the organization to create use cases for sales and marketing analytics to address

  • Design and develop analyses based on prioritized use cases across sales, marketing, product, and service organizations

  • Develop and implement a comprehensive analysis framework to enable clear understanding and interpretation of sales and marketing data, KPIs and metrics from various platforms and sources

  • Establish robust multivariate testing capabilities across our digital platforms and consult teams on results of tests to improve outcomes

  • Develop approaches to address complex business and measurement challenges

  • Build and deploy marketing attribution models

  • Execute measurement focused on sales and marketing effectiveness to drive campaign performance

  • Create cohorts of clients for targeted engagement across traditional and digital channels

  • Utilize effective project planning techniques to break down complex projects into tasks and ensure deadlines are kept

  • Communicate findings to team and leadership to ensure analytic capabilities are well understood and integrated into the decision making process

  • Cultivate an innovation mindset within the team and the organization to continue learning and driving data into the core of decision making

  • Define requirements for analytics environment


  • Requires minimum 5 years experience in research, analytics, and insight generation

  • Advanced degree in relevant field preferred (marketing, finance, computer science, statistics, applied mathematics)

  • Experience in normalization of data, data mining, and tools

  • Experience in client data environments

  • Experience with third party API integration and visualization capabilities

  • Strong executive presence, with the ability to communicate effectively with stakeholders at all levels

  • Demonstrated leadership skills and ability to work across multiple teams and platforms in a matrixed organization

Additional Information
  • Requisition ID: 1726952
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