• Competitive
  • Elk Grove Village, IL, USA
  • Permanent, Full time
  • Citi-US
  • 2019-05-24

Marketing Analytics and Infrastructure, CRS - Marketing Analytics Manager

Marketing Analytics and Infrastructure, CRS - Marketing Analytics Manager

  • Primary Location: United States,Illinois,Elk Grove Village
  • Education: Master's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 19022880


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.

Position Summary

This position is responsible for analytical support to a broad array of strategic initiatives within the Marketing Analytics and Infrastructure function; including marketing spend optimization, business development, pricing, cross-sell and third party relationship management.  This person will work with cross-functional teams across partner DM, marketing, operations and finance to support development of marketing optimization frameworks. In addition, this role will support business development initiatives through industry analysis, competitive wallet study and benchmarking, segmentation and forecasting as appropriate.

Specific responsibilities will include:

Marketing spend optimization:

  • Support development and deployment of frameworks and models towards increasing return on marketing investment
  • Identify opportunities to simplify, streamline or standardize processes towards reducing marketing resource demand from impacted functions
  • Improve analytical rigor and discipline in measurement and evaluation of marketing investments

Business Development Analytics:

  • Analytical support for business development and new partner onboarding

Strategic projects:

  • Analysis to understand customer behavior, segmentation, sources of attrition and growth, identification of risks and opportunities vs plan
  • Impact sizing and analysis to support changes in pricing strategies
  • Analytical support for various cross-sell initiatives
  • Day to day ownership of key analytics third party relationships


  • 5+ years of financial services experience in analytic role is required, preferably within credit cards
  • Master's degree in quantitative discipline is required (i.e. Statistics, Mathematics, or Economics)
  • Knowledge and experience of segmentation, statistical procedures, financial modeling and analytic tools are required.
  • Proficient SAS/SQL programming skills and advanced spreadsheet skills.
  • Proficient in Microsoft Office including strong PowerPoint skills to develop analytic presentations.
  • Strong analytic ability and problem solving skills to address business questions with data driven solutions.
  • Solid project management skills to focus on multiple priorities and drive impactful business solutions in a fast paced working environment.
  • Ability to build partnerships with cross-functional teams in order to drive optimal business solutions through collaboration.
  • Effective presentation and communication skills with the ability to summarize analytic findings to both technical and non-technical audiences.
  • Must have excellent communication and interpersonal skills, be organized, detail oriented, flexible and adaptive to matrix work environment.