Marketing Manager Marketing Manager …

in Charlotte, NC, United States
Permanent, Full time
Last application, 05 Oct 20
in Charlotte, NC, United States
Permanent, Full time
Last application, 05 Oct 20
Marketing Manager
All companies + Hiring difference makers. ☰ Manager, Database Marketing 💼 TIAA 📅 Nov 05, 2019 Post Date Apply for Job Share this Job COMPANY OVERVIEW:

TIAA is a unique financial partner. With an award-winning track record for consistent performance, TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has $1 trillion in assets under management (as of 9/30/2018) and offers a wide range of financial solutions, including investing, banking, advice and guidance, and retirement services.

For more information about TIAA, .


The primary purpose of the manager is to be a leader and Subject Matter Expert (SME) for Database Marketing. This role is a combination of an individual contributor as well as a leader. The Manager is responsible for managing & executing several campaigns at a given time.  The manager is also required to manage a team of campaign analysts consisting of Contingent Workers (CWs) and Full Time Employees (FTEs).  They will manage other Project Manager Analysts (CWs and FTEs) and is responsible to train, develop and coach the analysts.  This role is a leadership role that serves as a SME in DbM-data, technology, tools, processes, etc. and works closely with the strategy partners and other teams to define the requirements needed to create the populations. 


  • Support the development and implementation of complex marketing programs

  • Manage a staff of analysts (both FTE and CW) responsible for requirements gathering, data extraction and list/ audience generation 

  • Ensure that project/campaign milestones/goals are met and adhering to all privacy and suppression criteria

  • Participate in cross-functional planning/project teams as a SME in Database Marketing

  • Proactively enhance and design programs to achieve efficiency and productivity goals


Required Qualifications:

  • 10+ years of Database Marketing experience which includes:  creating marketing lists, creating waterfalls & audit reports

  • 5+ years of data collection and manipulation experience using SAS or other database access tools

  • Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution

  • Experience includes campaign execution process, data and tools, including design of experiment construction, measurement and tracking

Desired Qualifications:

  • 5+ years of experience with SAS Marketing Automation, Adobe Campaign Manager, Adobe Audience Manager, Siebel campaign tools/technology for list creation experience preferred but not required if candidate has experience in list creation and delivery via other marketing platform(s)

Equal Employment Opportunity is not just the law, its our commitment. Read more about the .

If you need assistance applying due to visually or hearing impaired, please email .

We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information
  • Requisition ID: 1723200
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