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The primary purpose of the manager is to be a leader and Subject Matter Expert (SME) for Database Marketing. This role is a combination of an individual contributor as well as a leader. The Manager is responsible for managing & executing several campaigns at a given time. The manager is also required to manage a team of campaign analysts consisting of Contingent Workers (CWs) and Full Time Employees (FTEs). They will manage other Project Manager Analysts (CWs and FTEs) and is responsible to train, develop and coach the analysts. This role is a leadership role that serves as a SME in DbM-data, technology, tools, processes, etc. and works closely with the strategy partners and other teams to define the requirements needed to create the populations.
Support the development and implementation of complex marketing programs
Manage a staff of analysts (both FTE and CW) responsible for requirements gathering, data extraction and list/ audience generation
Ensure that project/campaign milestones/goals are met and adhering to all privacy and suppression criteria
Participate in cross-functional planning/project teams as a SME in Database Marketing
Proactively enhance and design programs to achieve efficiency and productivity goals
10+ years of Database Marketing experience which includes: creating marketing lists, creating waterfalls & audit reports
5+ years of data collection and manipulation experience using SAS or other database access tools
Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution
Experience includes campaign execution process, data and tools, including design of experiment construction, measurement and tracking
5+ years of experience with SAS Marketing Automation, Adobe Campaign Manager, Adobe Audience Manager, Siebel campaign tools/technology for list creation experience preferred but not required if candidate has experience in list creation and delivery via other marketing platform(s)
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