Marketing Data Analyst SAS Modeling Web Analytics

  • competitive
  • New York, NY, USA
  • Permanent, Full time
  • Analytic Recruiting Inc.
  • 15 Sep 17

Manhattan based National Online Financial Lender is looking for an experienced Marketing Data Analyst. The firm provides customized student loans, mortgage loans and personal loans using state of the art online processes and proprietary technology. The firm is looking for a marketing data analyst with at least 2 solid years of AB Testing, statistical modeling and optimization experience to provide digital analysis of marketing programs and campaigns.

Responsibilities Include:

  • Analyze web behavior and the firms customer experience
  • Build and manage dashboards that track KPI's for the firms marketing programs
  • Work with large data sets to measure and analyze online and offline marketing campaigns (AB Testing)
  • Develop digital marketing measurement models
  • Will conduct statistical analysis using linear regression, time-series and classification models
  • Will present findings to key managers

Requirements:

  • 2-3 years of Marketing Data Analysis experience
  • BS in a quantitative field, MS preferred
  • Strong statistical data analytics skills (SAS, R, Matlab) or other statistical software packages
  • Knowledge of web and marketing analytics
  • Experience using Google Analytics

Keywords: Google Analytics, AB Testing, Digital Analytics, SAS, R, Matlab, Marketing Channels

Please refer to Job 22835 - and send MS Word attached resume to jeg@analyticrecruiting.com.