Senior Marketing Specialist (Media Buyer/Planner)

  • Competitive Salary + 7.5% Annual Bonus
  • New York, NY, USA New York NY US
  • Permanent, Full time
  • Broadridge Financial Solutions
  • 02 Aug 18 2018-08-02

Broadridge is growing. We are seeking a Senior Marketing Specialist (Digital Media Buyer/Planner) to join our team in New York, NY. In this role you will be responsible for developing, executing and optimizing media buys across digital channels and platforms for Broadridge's corporate and segment marketing initiatives. You'll play a key role in ensuring we're achieving our marketing goals to help increase awareness and drive revenue for Broadridge.

Broadridge is growing. We are seeking a Senior Marketing Specialist (Digital Media Buyer/Planner) to join our team in New York, NY. In this role you will be responsible for developing, executing and optimizing media buys across digital channels and platforms for Broadridge's corporate and segment marketing initiatives. You should fully understand the constantly evolving, complex ecosystem of Search Engine Marketing (SEM) and keep your finger on the pulse with the latest trends and improvements of key platforms, such as Google Ads. You'll play a key role in ensuring we're achieving our marketing goals to help increase awareness and drive revenue for Broadridge.

Do you have a passion for marketing? If so, read below on how you can contribute to our fast-growing organization.

Responsibilities:

Work directly with our digital marketing team and segment marketers to plan and execute digital media buys.
Coordinate and execute SEM programs, including keyword research, writing ad copy, targeting (if applicable), setting bid strategies, testing, optimizing and reporting
Work with display channels and discovery networks, such as Taboola and Outbrain for contextual targeting
Test/onboard retargeting tools for promoting content/ads
Work with our brand/digital/creative team to build and test campaign creative
Report on what's working and what's not working to bring insights to teams
Monitor budget and bidding strategies across multiple channels
Help define target audiences and personas across segments and markets

Requirements:

3-4 years of experience with paid search, display and other non-SEM channels
Bachelor's degree, Financial Services experience preferred
Familiarity with remarketing principles
Experience with web analytics tools like Google Analytics, and conversion tracking
Deep understanding of media buying technologies, ad servers, discovery networks, etc.
Proven success in a results driven, high scale marketing environment
A self-starter who is analytical and business savvy
High-energy, great teammate
Ability to project manage and prioritize initiatives based on potential gains and alignment with business goals
Strong Excel skills, organizational skills and time management skill

The Rewards:

A platform to build strong professional working relationships with clients, fellow associates and management
An opportunity to join a dynamic organization that will guide you in developing your career and growth within our organization
A strong focus on personal learning and development to help you reach your professional development goals
A diverse environment where everyone feels accepted and can bring their full self to work every single day
Excellent benefits package including comprehensive healthcare (medical/prescription drug, dental, vision care), wellness benefits, pet assurance ID theft protection, survivor benefits, home and auto insurance programs, tuition reimbursement, disability benefits and much more (This location has an onsite wellness center)
National Discount Programs - Through Broadridge's business partnerships, associates are eligible for discounts on various products and services available for business and personal use
Associate Referral Program -- Regular full-time and part-time associates (with some exceptions) may receive a one-time payment if an applicant recommended by the associate is hired and remains employed by Broadridge for at least 90 days.