Specialist, Content Marketing Management - Investment Management Specialist, Content Marketing Management -  …

BNY Mellon
in New York, NY
Permanent, Full time
Be the first to apply
Competitive
BNY Mellon
in New York, NY
Permanent, Full time
Be the first to apply
Competitive
Specialist, Content Marketing Management - Investment Management
To ideate and produce a stream of content - in various - forms to help support NA sales and the wider marketing team. The content team at BNY Mellon IM works on both a global and regional basis with a collaborative, news-room like structure. We are looking for someone who can complement existing skills, build on their own and work on a wide variety of projects - from traditional printed articles to broadcast, social media posts and infographics.
  • Implements content marketing projects in support of the firm's key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition and client engagement. Applies strong writing, broadcast or multi-media communications skills for varying audiences and channels.
  • Cultivates collaborative relationships with internal and external resources to support activities. (i.e., wider internal marketing, investment boutiques, sales teams, client servicing, compliance, and external marketing agencies)
  • Creates and embeds best practice for content; considers timelines, sign-off processes and compliance procedures to ensure swift delivery. Appreciation and competency with digital media is required.
  • Has proven news sense and can write or create material accordingly, looking for ways to adapt content for varying needs
  • Can adapt content to fit multi-media options - ie. articles from video or infographics.
  • Assist with social media plans and initiatives.
  • Keeps abreast of industry/segment trends, market climates and competitive activities, to recommend ways to leverage opportunities among colleagues.
  • Adheres to policies and procedures and is familiar with company practices. May lead special projects/ initiatives for the function or business unit.
  • Acts with a clear sense of accountability supporting functional or business initiatives. Proactively identifies obstacles and recommends solutions.
  • Demonstrates exceptional organizational and follow-up skills with the ability to handle multiple deadlines and priorities simultaneously.
  • A team player. No direct reports, may provide guidance to less experienced staff or project leadership on a limited basis.

Qualifications:
  • Bachelor's degree or the equivalent combination of education and work experience required.
  • 5-7 years of related experience preferred; experience in the securities or financial services industry is preferred

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
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