VP, Digital Marketing Manager VP, Digital Marketing Manager …

in New York, NY, United States
Permanent, Full time
Last application, 23 Mar 20
in New York, NY, United States
Permanent, Full time
Last application, 23 Mar 20
VP, Digital Marketing Manager
About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.91 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

We are in the midst of an exciting global digital transformation spearheaded by our Digital Marketing and Technology teams, and have built the stage to enable highly personalized, client-centric experiences. We are seeking a hardworking Digital Marketing leader to help drive our digital user experience forward and craft the impact of our team. As a VP, Digital Marketing Manager, you will manage a team responsible for optimizing the user experience through test and learn, data-driven personalization, digital campaign strategy, and detailed web publishing operations. If you are relentless in understanding the end-to-end customer journey, adept at building ground breaking digital experiences, and motivated by playing a meaningful role, we would like to talk to you!


  • Lead a team of digital specialists passionate about crafting, building, and launching multifaceted, client-centric global experiences
  • Take ownership of the strategy, creation, and development of our digital properties, improving the client experience though data-driven personalization and optimization
  • Lead our content management and publishing team's process and operations
  • Partner with client-facing, channel marketing, data science, and creative teams to develop end-to-end digital marketing campaigns
  • Identify high-impact marketing opportunities that deepen client relationships and drive meaningful business results
  • Lead a global culture of test and learn alongside diverse business areas
  • Build a deep understanding of our data analytics and marketing technology

Position Requirements:

  • Minimum of a Bachelor's Degree
  • 8+ years of digital marketing strategy, consulting, and/or digital campaign experience
  • Deep expertise in web, UX/UI methodologies, and ABn/MVT optimization strategies
  • Hands-on experience with optimization and personalization platforms (e.g., Google Optimize, Optimizely, and/or Adobe Target)
  • Proficiency working with data management platforms (DMPs) and data science teams, segmenting clients and building real-time, data-driven digital experiences
  • Experience developing automated marketing campaigns, working with platforms such as Marketo, Eloqua, or Pardot
  • Expertise working with CMS platforms and leading a digital publishing process
  • Strong technical acumen with experience leading digital designers, front-end web developers, and executing end-to-end website best practices
  • Understanding of agile/scrum methodologies
  • Deep understanding and proficiency with web analytics platforms, identifying client friction points and optimizing the client conversion funnel
  • Experience working in finance and/or B2B with a focus on lead generation desirable
  • Proven success working in a fast-paced global environment
  • Track record of pursuing excellence while building strong professional relationships


PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and well-being of you and your family. Benefits vary by location but may include:
  • Medical, dental, and vision coverage
  • Life insurance and travel coverage
  • 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
  • Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
  • Community involvement opportunities with The PIMCO Foundation in each PIMCO office