What attracts them most to a particular employer is the graduate training programme, international career opportunities and the chance to work with 'inspiring colleagues'.
Overall priorities for budding investment bankers in the three years after graduation were career development, travel and personal growth.
The findings are part of the Universum Graduate Survey, which polled more then 4,500 students in 32 universities.
It highlights the competition for graduates between the top consultancy firms and investment banks, with consultants taking four of the top 10 places of most desirable employers for those interested in investment banking careers.
Campus visits are seen by students as the best way to find out about prospective employers, followed by corporate brochures and company websites.
Almost all the students polled said they were active internet users and 88% of those seeking investment banking careers said they use the internet to find job-related information.