There was a time, back in 2009, when UK students studying business subjects really wanted to work for investment banks. JPMorgan even boasted about coming top of the UK list of students' favourite place to work.
Times have changed.
The latest list from Universum, the student research company, reveals that investment banks have been thoroughly displaced by technology firms. Where JPMorgan once ranked 1st, it now ranks 8th. While Goldman Sachs once ranked 3rd, it now ranks 10th.
Instead, technology companies are the new hot graduate employers. Apple is UK students' favoured postgraduate destination, followed by Google. HSBC is the only bank in the top 5 and comes in 3rd, followed by PWC and KPMG.
We've extracted the financial services firms from Universum's ranking and listed them below (with their overall rank number alongside). The implication seems to be that competition will be limited if you apply to ING or Nomura. We've included government bodies (Bank of England the FSA) on the list, and insurers. Notably, insurers seem particularly unpopular, so if you want to be especially strategic about your graduate application, you could always apply here. Failing that, there are the banks that don't appear at all: think Standard Chartered.
9. Bank of England
10. Goldman Sachs
11. Barclays Group
13. Ernst & Young
15. Morgan Stanley
20. Barclays Capital
28. Bank of America/Merrill Lynch
33. Deutsche Bank
40. Financial Services Authority
45. Credit Suisse
53. American Express
68. Zurich Financial Services
70. BNP Paribas